Most of us have recorded or shared a video through our personal Instagram or Facebook. So, we have the foundation in terms of knowledge and tools needed to create videos.
Video is not just powerful for social media, but beyond. Video allows you connect with your customers in a personalized way. It also allows you to extend your reach and maximize your budget.
Most small business owners have limited time and budget to invest in your marketing efforts. So, video marketing is a great investment.
The one key issue most businesses face is that your customers will need you when you’re not available. They will search for you online, call you, email you or contact you via your website.
Video allows you to share information with your customers at their convenience. You can educate them about your products or services. Share important updates and answer their questions. Each video will provide you with an extra touchpoint with your audience and allow you connect in a personal way.